With 30+ years of experience in hotels, brand, and management companies, I have honed a diverse skill set across various roles in operations and commercial areas of hospitality.

As the founder of Toby James Consulting, I specialize in enhancing the distribution ecosystem and online digital marketing tactics for hotels and owners. Leveraging my extensive experience, knowledge, and today's technology and engagement software apps, I help hotels optimize their distribution to achieve improved performance.

Whether it's assessing and diagnosing challenges, prescribing strategies to overcome barriers, or training and developing teams to be more effective and skilled, I can help you achieve your commercial business objectives.

As a contributor to industry panels focused on distribution within the hospitality sector, I share insights on optimizing channel partners to create greater visibility and demand generation.