... When you book a holiday rental and see “welcome pack included,” your expectations go up a notch. You imagine arriving to a cosy space with a few thoughtful touches that make you feel, well… welcome.

But sometimes, what’s called a welcome pack is really just a list of things that should’ve been there anyway.

Essentials Aren’t Extras
 

Here’s the thing: toilet paper, soap, bin liners, and washing-up liquid are not gifts. They’re the bare minimum. If you’re paying hundreds, or even thousands, for a stay, you shouldn’t be applauding the host for providing loo roll. That’s like a hotel bragging about having bedsheets.

Trust me!  I've stayed in two vacation rentals and each time it was exactly that.  The first time was met with frustration.  The second time, it was like a joke.  If something might feel like a joke, don't bother with the welcome pack.  As a host, if you don't offer it, the guest won't miss it.

So when these basics are bundled up and labelled as a “welcome pack,” it feels a bit cheeky.

What Actually Feels Welcoming?

Let’s talk about the good stuff. 

A real welcome pack is all about those local, thoughtful touches. Imagine walking into your accommodation and finding one or more of these:

• Fresh eggs from your chickens or the farm down the road
• A bottle of wine from a nearby vineyard, or just a bottle of nice wine, locally brewed beer, or cider
• Homemade jam or local honey
• A slice of cake, or a loaf of bread from the local bakery
• Sweets, chocolates, or biscuits from the village shop

These aren’t just items—they’re experiences. They tell you something about the place you’re staying. They say, “We’re glad you’re here, and we want you to enjoy this little corner of our world.”

When I stayed at a rental, I was greeted with an entire, home-baked Victoria sponge. It was far more than two people could eat, but it was delicious, and that warm welcome has stayed in my memory ever since.

And it doesn’t need to be a full hamper—just one or two thoughtful items are usually well-received by guests.

When You’re Paying Premium, You Deserve More

If you’ve shelled out £0000s for a week-long stay, you’re not just paying for a roof over your head. You’re paying for comfort, care, and a bit of magic. 

A proper welcome pack should reflect that. It doesn’t have to be extravagant, it doesn't have to be lots of items, it could just be one or two things; it just needs to be thoughtful.

So, What’s the Takeaway?

1. A welcome pack isn’t about ticking boxes. It’s about making guests feel seen and appreciated. 
2. Essentials should be a given. 
3. The welcome pack? That’s your chance to go the extra mile.
4. Include a short note to welcome the guests
5. Explain any local suppliers and their location so they can visit them.  This is you supporting other small business in your locality.

Top Tip: If you can, include a QR code on your note which can link to your website and a hidden page with this information

Lastly, if you’re a host, ask yourself: Would I feel welcomed by this?

And if you’re a guest, don’t be afraid to expect a little more; especially when you’re paying for it.