TOBY JAMES CONSULTING
Strategic Hospitality Consulting to Drive Growth and Performance
At Toby James Consulting, we help hotels and hospitality businesses unlock their full potential through expert revenue management, distribution strategy, and digital transformation. With over 30 years of industry experience, we deliver tailored solutions that align with your commercial goals.
Our Services Include:
- Hotel Revenue Optimization
- Distribution Channel Strategy
- Hospitality Digital Marketing
- Staff Training & Development

Distribution Channel Diagnosis
Much like a car, distribution platforms often require a "service and oil-change." Content gets overlaid on old content, facilities change but remain outdated on the platform, and new upgrades are introduced but not implemented.
Our service offers a comprehensive diagnosis and analysis of your distribution ecosystem, prescribing actionable strategies for improvement.
Direct & Indirect Channel Optimisation
We help you balance your presence across OTAs and direct channels, boosting your hotel’s visibility and profitability.
Our comprehensive review assesses your current position, recommends enhancements to your online digital marketing tactics, and provides a strategy aligned with your goals.
Team Training & Development
Empower your team with the skills to navigate the digital landscape, understand KPIs, and launch successful market initiatives.
Our training sessions equip them with the skills to:
- Fully leverage the distribution and digital landscape
- Establish solid foundations for future growth
- Understand key performance indicators in our industry

Non Distribution and Digital Support
With 30+ years experience across various areas of hotels, we may be able to still support you. If you are missing the skills in your team, or lack the time available to given 100% to a task, we are here to be a supplement to your team allowing them to focus on the day to day business.
Other focus areas we support:
- Revenue Management Consulting
We provide tailored hands-on support in hotel revenue management, including:- Process development
- Team training
- Strategic planning to maximize your property's financial performance.
- Revenue Analytics & Performance Insights
From data discovery to performance analysis:- Discovery, design and implement hospitality analytics solutions that uncover actionable insights and drive smarter decision-making.
- Product Discovery & Technology Assessment
We can research, compare, and evaluate hotel technology solutions:- Independently or with your team
- Ensure you invest in the right tools that align with your revenue goals and operational needs.
Why Choose Toby James Consulting?
✔ 30+ Years of Hospitality Experience
Deep industry knowledge built on decades of hands-on leadership in hotel operations and commercial strategy.
✔ Commercial Expertise You Can Trust
We bring extensive commercial acumen to every engagement, ensuring your business decisions are data-driven and market-aligned.
✔ Professionalism & Integrity
Our consultancy is built on trust, transparency, and a commitment to delivering measurable results.

I found Toby’s revenue management consultancy to be an extremely positive experience throughout our time working together. His approach was both professional and practical, providing clear, data-driven insights while remaining mindful of our operational realities. Toby consistently demonstrated a strong understanding of the market and our specific business needs. His ongoing support, clear communication, and willingness to collaborate with the wider team made a real difference, and his contribution added lasting value to the hotel’s performance and confidence in our revenue strategy.
Simon Barratt
General Manager
Contact us
Telephone: +44 (0)7846737845
E-mail: toby@tobyjamesconsulting.co.uk
Address: 2nd Floor, College House, 17 King Edwards Road, Ruislip, London, HA4 7AE
